Why are marketing metrics important for your business and what should you measure?
Marketing metrics are important for any business to track. That’s why large corporates have entire teams dedicated to tracking and...
Are You Wasting Time on Marketing Strategy?
In my work as a Marketing Consultant I often find business owners want to jump straight into tactics. ‘We need to do Tik Tok ads’, or ‘I...
Do Customer Avatars Really Matter in Marketing?
Have you noticed just about every marketing book or course you come across starts with defining the customer as the first step? If you...
