Simple Funnel Design

3-part mini-course

Get help to stop committing ‘random acts of marketing’ and sharpen your process for turning prospective buyers into customers, and customers into advocates

Please! Say goodbye to chasing shiny objects...

I get it. It's so easy to get hooked on looking for the latest hot tactic or 'must do' new 'marketing hack' that's FINALLLY going to create the business growth and time freedom you dreamed of when you started your business.


I'm going to tell you the truth: There is no magic bullet when it comes to marketing.


Hi, I’m Kristen.

I’m the creator of this Simple Funnel Design mini-course.

I have more than 25 years experience in marketing, including running my own business as a Marketing Consultant to small business owners since 2010.


After many years of working one-to-one with business owners and their teams, specialising in marketing strategy & systems, I saw a need in the market I knew I could help with.


For business owners who aren’t yet ready to outsource their marketing or hire an in-house marketing person, trying to make sense of all the ‘noise’ about how to market your business is exhausting.


And those oh so tempting shiny objects rarely deliver real substance and are unnecessary distractions from what's truly going to make a difference for your business.


The most important things are to have CLEAR, compelling offers that lead one to the next, a SIMPLE and rock solid strategy and a CONSISTENT way of executing on the strategy (a system).


So I took everything I’ve learned about helping businesses to grow through my one-to-one services and packaged it up into the Your Marketing Blueprint program.


I’m so excited to guide you through this Simple Funnel Design process from that program.

This mini-course will give you the clarity and confidence to know the most important next step to grow your business

Does this sound familiar...?

  • Information Overload | You feel exhausted from trying to keep up with the latest marketing tactics. You're confused after jumping from one new tactic to the next without a clear roadmap and system for attracting and converting new clients.
  • No Clear Services Strategy | You've had some wins and you have clients. You're busy marketing your services but there's no strategic plan and you often feel confused about what to do next and where you're taking your business.
  • To Do List Overwhelm | Your task list feels like an enormous beast that you can never tame. Sometimes you don't even know where to start when you finally make the time to sit down and 'do some marketing'.

STOP, Take a Long Slow Out Breath... you've got this!


Mini-Course Overview

Module 1: Simplicity

Map out your client conversion funnel: Here you’ll map out the steps a buyer takes from being unaware of you to becoming a passionate advocate for what you do.

Module 2: Clarity

Clarify service offerings and estimate conversions: Define your value ladder for your ideal client and look at how to measure the conversion rates between each step in your buyer journey.

Module 3: Consistency

Prioritise your actions to create / optimise your funnel: Document your action steps for each of the stages in the buyer journey and decide the order of priority and the timeframes for those actions.

I'm here to help you tame the chaos and get clear on your next steps...

Is This For You?

FOR you if...

  • Services Business | Your business primarily sells services, not physical products
  • You've Made Sales | You’re not brand new in the business − you have a service your ideal customer needs / wants, and have made sales
  • Know Your Value | You're good at what you do and confident in the value you can bring to your clients
  • Willing to Take Action | You're committed to actually taking action to implement what you learn

NOT for you if...

  • No Time for Srategy | You want to dive straight into implementing marketing tactics and don’t see the point in starting with strategy
  • You’re flying completely solo | You don’t have or want any contractors / employees / assistants to support you in marketing your business – you’re doing (and want to continue doing) absolutely everything yourself
  • E-Commerce or Retail | Your business primarily sells physical products, either online or via retail locations

Why Business Owners Love This...

  • 90 Minutes Watch Time | No wasted time or 'filler'. Just enough theory to understand how to clarify, map out and order your marketing priorities so you know exactly what you need to do next.
  • 3 Easy to Follow Modules | Each concept is clearly explained and then you have time to complete the exercises in your workbook. By the time you complete the course, you'll have a simple, prioritised action plan.
  • Practical & Actionable Tools | There are clear action steps for each module and the templates and tools you need to complete each one so you can actually get results!
  • Optional Feedback & Accountability | This course is completely standalone and designed to be self-directed. But if you want 1-1 support to develop your strategy and system, you'll have the option to add that along the way.

TAKE A LOOK AT WHAT PEOPLE ARE SAYING

What Students Say...

Brooke McCallum

Sockable Fundraising

"The 'Simple Funnel Design Mini Course’ has proven to be an invaluable tool for refining our marketing strategy. By helping us pinpoint crucial areas for enhancing our services and overall customer experience, this course delivered tangible results.


The structured approach, aided by the accompanying workbook, allowed us to identify actionable steps to focus on while prioritising them effectively. This methodical process provided us with a clear roadmap, ensuring that we tackle tasks in the most efficient order.


The flexibility of the self-paced course was a significant advantage, enabling me to absorb the material at my own pace and revisit modules as needed. This allowed for deeper contemplation of ideas and refinement of strategies moving forward.


Thanks to Kristen's guidance, we're no longer subject to 'random acts of marketing' but equipped with a strategic framework for success."

Naomi Gora

Brand Whisperers

"I loved Kristen's Simple Funnel Design. Not only does it break down what you need at every point of the funnel in a way that makes it easy to take action, it helped me see where there were gaps in my offer structure that were making my funnel less profitable.


I not only use this system for myself on an ongoing basis, I tell all my clients to use it too. It's so comforting to have a clear roadmap to success instead of plodding along hoping you're doing it the right way."

Michelle Pritchard

Aligned Business Consulting

"I attended Think Tank yesterday with great guest speakers including Kristen Melville. I have just started doing a mini course of hers on the sales funnel. Amazing to say the least!


She has a series of videos, (3 days worth) that you watch then she pauses for you to do exercises in the workbook in real time. I would highly recommend this as this has assisted me already with my how."

Cath Cosgrave

Attract Connect Stay

"I 100% agree it's a great course. Here's the feedback I just emailed Kristen: "I am absolutely loving your course - so clear and nicely paced and you are engaging and warm & lovely. Well done!"

EVERYTHING INCLUDED

What You Receive...

Go from information overwhelm and confusion to clarity and confidence with your marketing efforts, by creating a simple and practical marketing roadmap

3-Part Mini-Course

Simple Funnel Design

  • 3 modules with short clear videos: Easy to understand content that gets to the point
  • Simple Funnel Design workbook: Easy to use editable PDF worksheets together in one bundle
  • Guided implementation steps: Put what you learn into practice right away
  • Lifetime access: Watch as many times as you like and receive any future updates for lifetime of course
  • BONUS: Audit checklist - identify gaps in your marketing strategy or systems that could be limiting your results
  • BONUS: Guide and template to build a better client avatar - the starting point of ANY marketing strategy!

AUD$ 370

Frequently Asked Questions...

Can I get a refund if I'm not happy?

Yes! If you complete the course and decide you're not happy with the value you received, email kristenm@bizmarketer.com.au and we'll organise your refund right away.

Are there any pre-requisites for this course?

To complete the modules you need a clear idea of the Ideal Customer for your services. If you haven't previously documented your Idea Customer, there is a resource provided in module 1 to help you develop one before diving into the course content.

How long will I have access to this course?

You will have lifetime access to this course. For as long as the course exists, you will have unlimited access to the modules and resources. You will also receive access to all updates to the course if new modules or resources are added in the future.

Do you guarantee results from this course?

Because I can't control whether you apply what I teach you, or the market forces at play in your industry, I cannot guarantee your results. The results you achieve from this course will mostly depend on whether you apply what you learn and follow through on your prioritised action plan.

Can I access this course on my mobile phone?

Yes, all course content and resources can be accessed via your mobile phone. The worksheets and templates are supplied in PDF format which are easier to use on a laptop, desktop or tablet, but everything in the course can be accessed on mobile.

Can I share my course access with someone else?

No. One of the terms & conditions you agree to when purchasing this course prohibits sharing your access with other people.

How can I contact you if I have a problem?

Please email kristenm@bizmarketer.com.au if you encounter any problems accessing or completing the course.

I have another question that's not covered here

If you have a different question that isn't covered here please send your question via email to kristenm@bizmarketer.com.au