The Challenge: Growing your business consistently
There is a point in growth for many small business owners when you realise you need marketing help.
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Your marketing results have been inconsistent and it's not clear what is and isn't working.
You understand you need someone experienced to guide your marketing strategy and help you grow your business.
BUT the high six-figure price tag for a full time head of marketing makes your eyes water.
The Solution: The Fractional CMO
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A Fractional CMO (Chief Marketing Officer) is a senior marketing strategist you hire on a part time basis for a fraction of the cost of a full-time hire.
Your Fractional CMO works with you and your team to:
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Define your marketing strategy and message
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Establish a strong marketing systems foundation
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Identify and harness your greatest opportunities for business growth
A 3-step Foundation for Business Growth
Clarity & Strategic Direction
Get crystal clear on your ideal customer and the value you bring. Uncover the key challenges and opportunities for growth in your business
Step 1
Marketing System Foundations
Lay the foundations for reliable growth by installing a simple but powerful marketing system and measurement process
Step 2
Messaging, Tactics & Team Enablement
Refine your messaging and growth marketing plan and tactics, and equip yourself and your team for marketing success
Step 3
Who is it for?
Your business has runs on the board
You’re not brand new in the business − you have a service your ideal customer needs / wants, and have made sales
Willing and able to invest to grow
You understand that marketing is an investment in your business growth and your revenues allow for that investment ($1M - $10M revenues)
You Sell Services
Your business primarily sells services, not physical products
Who is it NOT for?
No time for strategy
You want to dive straight into implementing marketing tactics and don’t see the point in starting with your strategy
You’re flying solo
You don’t have any employees / contractors / VAs to support you in marketing your business – you’re doing everything yourself
E-Commerce or Retail
Your business primarily sells physical products, either online or via retail locations
I have engaged Kristen's services as a marketing strategy consultant for two separate organisations, continually over the past 10 years. As a marketing strategist, she has an amazing ability to see the big picture, attend to technical details, and work in an incredibly efficient and collaborative manner. She is also a great person to work with, with the highest professional standards! I thoroughly recommend her.
Michael de Manincor
The Yoga Institute
Kristen has driven all aspects of our online marketing, a complete revamp of our website, as well as integration of CRM into our enrolment and other customer experiences, plus streamlining our internal processes into a variety of digital platforms to improve our efficiency, maximise our online presence and generate additional business. Kristen has a fantastic ability to deal with all stakeholders in our business in a professional and engaging way, while being able to work autonomously and drive projects to completion within time and financial constraints.
Peter Raue
Paisley Park Early Learning Centres
Kristen is a dedicated marketing professional that understands every aspect of our business. Kristen's motivated, friendly and charismatic nature mean that she is invaluable as a team member, as an ambassador of our brand and as a key fixture of our team to both vendors and clients. I would not hesitate to recommend Kristen for any business requiring guidance for their strategic marketing plans.
